![]() While there won’t be one uniform quick fix-subscriber acquisition and retention dynamics and metrics vary by platform-our partnership with Deezer will help accelerate this entire enterprise. “Such collaboration is critical to the success of the Artist-Centric initiative. Sign up for Deezer for free and listen to Player: discography, top tracks and playlists. “We’re thrilled Jeronimo and his team are partnering with us to explore how we can evolve streaming for the benefit of the entire ecosystem of artists, labels, platforms and fans. Player: albums, songs, playlists Listen on Deezer. Michael Nash, UMG’s EVP, Chief Digital Officer, added: “Deezer has long advocated for a re-evaluation of subscription’s economic model. Try for free 1 month free then 11.99/month. Enjoy High Fidelity sound and stream across all your devices. “We’re thrilled Jeronimo and his team are partnering with us to explore how we can evolve streaming for the benefit of the entire ecosystem of artists, labels, platforms and fans.” To start listening, just pick a plan deezer Premium Pick and play any track ad-free, plus download your favourites and listen offline. We believe in quality and fairness at Deezer and with this initiative together with UMG we will look into how we can improve the model to everyone’s benefit. ![]() “The current system has clear issues that need to be addressed, such as increasing amounts of non-music tracks uploaded on platforms, poor quality covers with misspelt artists’ names and songs to ‘steal’ streams, and people trying to trick the system with the length of tracks.Īdded Folgueira: “This hurts true artists, makes it harder for new ones to emerge and also damages the fan experience. Jeronimo Folgueira, CEO, Deezer, said: “As a key player in the music industry, we work with all labels to find ways to make the ecosystem fairer and help artists monetize their music better. “Music is extremely undervalued today and as part of the artist-centric discussion we are keen to find additional ways of increasing monetization, to the benefit of real artists, the labels and platforms like Deezer.” Through this initiative with UMG, Deezer says it will also “gain insights that will inform future experiential features and monetization options”. Deezer also says that it is “continuously developing new ways of connecting artists with fans” and some of the projects and features it is working on include super fan rewards, in-app livestreaming and VOD concerts, alongside lyric translations, music quiz functionality and much more.
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